(images: worthpoint)Godet Parfums existed during the golden Art Deco era of Modern perfumery. Conceived at the dawn of the 20th century in 1901 (some sources claim 1907 as the establishment date) and founded by Julien-Joseph Godet, the house released a profusion of new perfumes throughout the late 1920s. It appears Godet was dormant during the 1930s and 1940s but may have been briefly resurrected, or possibly bottles of an older stock appeared and were marketed as new, as late as the early 1950s. Godet presentations were well produced; many were housed in numbered Baccarat Cristalleries flacons with artfully lables and highly detailed boxes.
The perfumes must have earned for themselves a good reputation; several were admired enough that they were acquired, rebranded and sold by other houses. History tells that Julien-Joseph died in 1913, leaving his wife Louise and Godet's director Abel Ravaud to carry on the company. Ravaud was married with children at the time and it appears the relationship between Mrs. Godet and her new partner was purely one of business. Nevertheless the two must have gotten on well because Godet went on to produce their most successful perfumes after 1913.
(images from cmanas.files.wordpress and cgi.ebay.)
The house eventually won a gold medal for their perfume presentations at the influential 1925 Paris Exposition Des Arts Décoratifs. In fact, from this exposition the term Art Deco was coined. The gold medal win was an important achievement for Godet. The exposition was an international tour-de-force in which France staked a claim as the arbitour of good taste and high culture in a post WW1 world and you can bet they only sent their finest product to be judged in that arena.
(image: cgi.ebay.fr)
(images: the european antiques store)
(images: my collection and Coutau-Begarie)
Mine is simply "Chypre" and from auction records it is listed as a 1920 release. I was lucky to cut the cord on it and I can assure you of it's superior quality. A candy-sweet bergamot and lemon opening with a dry and light herbal tint (from heliotrope, the petit bleue fleur?) is followed by something simultaneously rich, sweet and light. The florals have perhaps a touch of violet and the perfume has a soft powdery note within it- which given the big success of their early powdery creation titled Ma Poudre in 1911, makes some sense, if the house had consistent themes running throughout their creations. The oakmoss and labdanum base of this Chypre is clean, yet pronouned with maybe a bent toward woodiness, rather than leather or patchouli. Overall it is a sublime and tender perfume, not too spicy and I think very well preserved. It does not throw huge sillage, but has good longevity, which is only another sign, along with the character of the opening, that indicates this Godet was produced with only top quality in mind.
I wish I could give you reports on the character of other Godet perfumes but they are truly uncommon. Prices and condition for Godet perfumes vary from just a few dollars for small vials with little contents to quite a bit more for the fancier presentations complete with box. If you fancy to look around a bit and be patient, you should be able to add something from this prestigious old French house to your collection. For myself, I am quite satisfied to have obtained an example from them for my beloved 'Chypre' collection and so now I'm on to go look for the next "new" old thing.
(image: my collection)
