Today I have the distinct pleasure of wearing the vintage version of Carven Variations perfume. To backtrack a bit- Carven is an amazing house. Established in 1945 by the petite (but with a Mary Kate and Ashley Olsen sized fashion mojo) Madame Carven. Carven began as Carmen de Tomasso, the wife of Swiss industrialist Réné Grog. She was a pioneer in choosing to cater to a niche market, apparently not the mainstream approach of fashion houses in the 1940s. For Madame believed the petite woman deserved her own haute couture. And it's been successful too; the house remains in the same address even today at n¡6, Rond Point des Champs Elysees in Paris. Carven grew and diversified the business throughout the 1980s and 90s.
(image: thevintagefashionguild)Carven's fashions appeal to the smaller boned Asian women and in fact the name brand continues a pioneer role as it is goes aggressively into a new upscale market in China. Right now in Colette you can see an example of Carven's current accessories: clever "When the Cat's Away" print flats, scarf and tee. Carven has always had a love affair with all things green and white. She cuts quite a charming picture (if she is alive, as I hope at this time, she is now 101 years old). But what of her fragrances? The first and best known is the iconic Ma Griffe (1945).