2001; Limited to an edition of 5000 bottles.
Top Notes : Almond Blossom, Marigold.
Middle Notes : Fresh 'Electrostatic' Accord, Tuscan Magnolia.
Base Notes : Tonka, Warm woods, Licorice and praline.
Coty brought in Jim Krivda from Fragrance Resources to create the scent of 001 in 2001. Looking to the internet for inspiration, Coty talked about "fusing the human with the virtual" for this concept fragrance. At the time Coty said they planned to release a whole series of these limited edition art scents that were to "test the boundaries of what consumers expect from the idea of a bottle of perfume". But nine years later 001 has been discontinued with no follow ups and the concept seems nearly forgotten.
Although we now hear newer rumors... it seems that Coty likes to do their homework and after looking a little further into the whole internet-and-perfume-thing, they discovered that items from their earliest catalogs still generate more excitement than the flood of new, niche and high concept scents coming on the market.
For now we'll have to wait to see whether there will be a 002Coty... or perhaps a new La Rose Jacqueminot, A'suma, or even a new Coty Chypre may appear first (or instead)?
Even so there will never be another real Coty Chypre, anymore than the sterile yellow juice within those gold and green soft shouldered bottles is...
But I digress... Back to our 001 story...
From Rick Kinsel of Coty's concept and design team "We wanted to revisit the fundamentals of perfumery as an art form. We were thinking integrity rather than commerce" So at least here we can expect to believe they spared no expense and were able to use the same or better quality ingredients than are in many of the contemporary luxury or niche creations. Coty even created a new "fresh electrostatic accord" specially for 001.
According to Wired: "Krivda and his team put a piece of polyester in a dryer and extracted the smell emitting from the static electricity caused by the interaction of the fabric and the heat. By using a tiny syringe-like device to gather the odor, they then inserted the scent into a machine that breaks it into its molecular components. Krivda combined the "digital" elements with the scents of almond, marigold, magnolia, licorice and praline to complete the fragrance. Krivda also conducted the same procedure on the odor emitted from a freshly opened box of computer hardware."
Coty is a venerable house and I'm somewhat obsessed with perfume history (ya think?). Plus I personally love those notes so I plunged and bought a bottle of 001 recently, unsniffed. Marigold piques me, it can be sharp and strange... I sort of love/hate it but I can't wait to see what I'll think when I smell it incorporated into 001, especially with something electrostatic-y (solar-ish, or more like hot wires??) mixed in there. But the almond blossom-magnolia-praline sold me and I kinda dig ironing smells too so it could be a win-win, right?
I'll be back with a review soon!
The Vintage Perfume Vault, where the scent of yesterday's vogue lives.
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Helmetropolis from I, Sexy Robot