Monday, February 7, 2011

Vintage Viviane Woodard Perfume Quartet Review

My quartet of Viviane Woodard perfumes comes from right around the time of Brownie Wise's tenure at Viviane Woodard- I imagine she would've tested and approved all of these fragrances. She probably had an opinion on the bottles and packaging, too! The perfumes are: APERTIF, Les fleurs Enchantees, PRIMEVAL and Pensees, all released 1965.

I'll give a mini review by pairing each perfume with the 1950s-1960s era blond (like Brownie!) that best exemplifies the spirit of the scent:

image: flickr

Primeval: billed as a rich blend of woodsy notes intermingled with velvety mosses, roses and jasmine. It's mood is "exotic, sensuous, daringly provocative". Primeval smells to me very sensual, soft moss and rose chypre topped with aldehydes. A smoldering blond like Lauren Bacall would wear Primeval especially well.


www.listal.com, fotografados-por-helmut-newton

Pensees is said to comprise of warm sandalwood and rich patchouli notes blended with velvety mosses on a sweet, thick base of amber. This soft oriental scent creates a warm, romantic mood, evoking the womanly beauty and allure of Catherine Deneuve.



Apertif: warm and fresh, this slightly soapy and green floral accented with herbs features jasmine and ylang-ylang. Surprisingly carnal with a musky dry down, Apertif would bring out the best in wild-child types like the youthful, semi-feral Brigitte Bardot.



Les fleurs Enchantees: Beguiling and radiant with a tender yet stunning dry down, this long wearing, orange blossom and rosey sweet floral would suit the beauty of Marilyn Monroe to a tee.

In terms of quality these scents are surprisingly decent, especially given their age. Not at the level of the finest French perfumery to be sure but very solid efforts and quite a steal for the prices they command. I reviewed the pure perfume vintage version of all of these scents.
Interestingly enough you can still buy two of the vintage VW perfumes, Primeval and Pensees, from their online store; repackaged and reformulated, of course!

The perfumography for Viviane Woodard perfumes includes:


Alter Ego  1958
Baloo  1958
Et Tu  1958
Je Pleur  1958
Rikki Tavi  1958
Frevo  1960
When in Rome  1961
Pensées  1965
Primeval  1965
Aperitif  1965
Les Fleurs Enchantees  1965
# 1 Viviane Woodard  1965
# 2 Viviane Woodard  1965
Ring My Chimes  1965
La Belle Epoque ?
Mirrors ?

The Vintage Perfume Vault, where the scent of yesterday's vogue lives.

Sunday, February 6, 2011

What Brownie Wise started: How to sell to women...

Jennifer Aniston has her own approach to selling perfume to women...
image: celebuz.com

Note: only mildly perfume related....

OK, so I .... apologize to those of you who read this post yesterday and thought: WFT? If you were there, then you know that I sort of left you in the dark; dear readers, I didn't really connect all the dots in my story. But there is a coherent thought process here, so I came back and did  little re-editing to explain everything a little bit better today.

OK. So I  .... found a box. Inside the box was another box, which held four little bottles of perfume. Each of the bottles bears the name Viviane Woodard and contains a different perfume: Apertif, Les fleurs Enchantees, Pensees and Primeval.


Even before smelling the first one, I asked myself: "Who was Viviane Woodard?" I'd never heard of any designer bearing the name yet it still seemed familiar. Plunging forward, I discovered the Viviane Woodard website according to which:

"In 1958 a new company was formed by businessman Gordon Woodard and chemist Ernie Bridgeman..."; it goes on about the beginnings of the company but nowhere is there any mention of the woman who helped get the company up and running. This silent third partner, who had a hand in everything, especially deciding which products to sell, and how those products would be marketed and sold, was none other than Brownie Wise. 

Brownie Wise;
image: magicalhystorytour.com

Brownie Wise was already famous when she joined Woodard and Bridgemen. In fact, she may have been one of the most infamous business woman in America at the time having just been fired very publicly from the number two position at Tupperware. But Brownie was a fighter. She bounced right back and soon joined up with the boys over at Viviane Woodard, a small would-be Florida based cosmetics firm in its infancy. Woodard had the backing money, Bridgeman had the chemical expertise and a sure-fire formula for a light weight, super moisturizing face cream, but it was Brownie who knew what women wanted and most importantly, she knew how to make money giving it to them. Her plan was simple, cheap and smart; she recruited a few of the girls who used the stuff, and they sold it to their friends. But who was Brownie Wise?

Brownie, holding center stage at a Tupperware Party seminar.
image: vibrantvoiceovers

Brownie Wise, aka Brownie Mae Humphrey with her dog, late 1920s.
image: PBS.org/TUPPREWARE!

Born in Buford Georgia in 1913 to a hardscrabble life, Brownie Mae Humphrey used what little she'd been given, her good looks and charm, to help her escape from a neglected childhood and later, from an abusive marriage to a vicious drunk.

Stanley Home Party Advertisements

Brownie got her first taste of home selling when she discovered Stanley Home Products. Stanley was a pioneer of the direct sales approach and soon Brownie and her mother were pitching cleaning products and brushes through in-home demonstrations. Seeing the potential of the approach but less than inspired by the bulky wares that had to be lugged door to door, Wise moved on in 1950 when she discovered another type of product: light weight plastic containers being sold through retail markets as Tupperware.

Tupperware Parties, little girl wishes...
image: scrubbles.net

Brownie didn't invent the product but she knew how to sell it, by throwing what she dubbed "Tupperware Parties". She knew women could sell the products they used every day, in their own homes, better than anyone else, and she turned that knowledge into a way of life. Tupperware parties fit into the suburban landscape of the post-WWII American. Women could walk to a neighbor's house with a little pin money and come home a few hours later, full of new ideas, recipes and products, plus all the gossip, tea and sympathy they could stand. It gave them a reason to dress up, get their hair done and yes, even wear a little perfume. It was fun and best of all you could even earn some money yourself, if you wanted to...


 image: dangerousminds.net

Tupperware sales increased 300% the first year Brownie came on board. She  turned Tupperware into an icon of American know-how and ingenuity, taking the business model she'd begun to develop at Stanley. Her pyramid-like motivation schemes were hugely successful even if her spending habits and wild parties grated on Earl Tupper's nerves.

 Brownie Wise, the first woman ever to be featured on the cover of Business Week
Image: goretro.blogspot.com

Things began to deteriorate soon after Brownie appeared on the cover of Business Week in April 1954. Within three years she and Earl parted ways; he complained at the time that the final straw occurred when Brownie used a Tupperware bowl to water her dog! Brownie was unceremoniously dumped but didn't stay down for long;

 image: flickr

Again Brownie did not get on well with her partners and by 1962, she'd decided to move on. Viviane Woodard only continued to produce perfumes for 5 or 6 years after Brownie left. The face lotions and creams were the real interest of her partners and these have been the focus Viviane Woodard Cosmetics ever since. For several years, Viviane Woodard cosmetics and perfumes have been available to consumers for direct purchase through an online website and store, rather than through in home sales. In the current official company history there is no mention of the companies past selling practices or of their old partner Brownie Wise ; you can read more at www.vivianewoodard.com.  
"Host an easy-peasy Avon Party" 
image: independence-missouri.oxl.com
Wise went on to co-found several other cosmetics and perfume companies, all trying some variation on the direct sales approach. Yet as much as she tried to branch out into the world of cosmetics, nothing ever topped Brownie's time at Tupperware. Despite her lack of personal success in business the sales method Brownie Wise developed- that of women selling direct to other women, and the concept of try and buy personal care products in home- became the model for many successful cosmetics companies including Avon (although they have their own history of direct sales as well), also Arbonne International, Beauticontrol, Jafra, even some perfume specific companies: Scent-Sations Inc and Scentsy and especially Mary Kay, who elevated the direct sales approach that Brownie pioneered, into a fine art.  

The one and only Mary Kay at work.
image: kilnssha.edu.ms

The Vintage Perfume Vault, where the scent of yesterday's vogue lives.

Sunday, January 30, 2011

Oleg Cassini Perfume for Women



Oleg Cassini lived 1913- 2006. A Russian immigrant famous for dressing Jacqueline Kennedy throughout her Camelot years, Cassini went on to make a fortune licensing his name for everything from sunglasses to housewares. He was married to movie star Gene Tierney, among others.  After his divorce and subsequent remarriages Oleg needed to grow his business and as early as 1978 he lent his name to this pair of Jovan perfumes:

 vintage ad browser

These first Cassini fragrances released in 1978 were early examples of "designer fragrances" in what has now become a ubiquitous category. In 1990, Oleg came back to fragrances to release his first independent scent named Cassini by Oleg Cassini for Women. Often simply called Cassini, the current version of this perfume is classified as a sharp, woody, mossy fragrance.  I haven't smelled the newest reformulations. I am reviewing the original, shown below.

image: perfumeLa.com 

Cassini for Women opens with orange blossom/rose but in an everything-including-the-kitchen-sink approach it is chock full of flowers, spices, fruits and other goodies as well: mandarin orange, bergamot, coriander, freesia, osmanthus, orris, orange blossom, gardenia, carnation, tuberose, chrysanthemum, jasmine, ylang-ylang, bulgarian rose; leather, amber, patchouli, musk, coconut, civet, oakmoss, vetiver and incense.

These ingredients create their own story in a parade of notes: green apples and ivy, soap and nail polish, roses and gardenias, sweet champagne. Thanks to plenty of patchouli, musk and vetiver it doesn't turn completely foody on me but it is sweet. It smells most distinctly of strawberry incense and bubble gum making it an off beat choice, and a humorous favorite of mine.
After a single spritz of the original eau de parfum I continue to catch small puffs of it throughout the day or even better, evening.

Above, a young Oleg with Gene Tierney and below...

Oleg Cassini circa 1980s from sportinglife.

No matter what, Oleg knew a thing or two about how beautiful women should smell!

The Vintage Perfume Vault, where the scent of yesterday's vogue lives.

Saturday, January 29, 2011

SOTD: Christian Dior DUNE Pure Perfume


Unlike many of the scents that litter the floors and shelves of the 'vault, I can actually remember when Dune was released in 1991. At the time it seemed 'out of left field' for Dior- far from Poison and the decadent, increasingly dark images of fashion in the late 1980s. 

Looking back Dior was right on time. In fashion, the 1990s ushered in a new era embodied by the ideals of enlightenment and sleek minimalism; a quest for serenity. Dior was not the innovator in this new trend but an imitator, following on the heels of a relative new comer Calvin Klein.

Klein entered the fragrance arena with his super smash oriental fragrance Obsession in 1985; he followed up with the center of his fragrance empire, Eternity in 1988. Both of Klein's scents sold so well that his next scent was subject a huge advertising campaign- 1991's Escape. Escape was a supposedly "new" type of scent for women at the time featuring marine elements. But it wasn't kept such a secret and by the time advertising for Escape hit the streets in magazines and even on television, Christian Dior was right on his heels with his own scent which featured hints of marine notes and beachy grasses. It hit the shelves that same year in 1991.


Scent-wise Dune and Escape are not very similar. Escape is the more marine of the two, a sweet rose that somehow has the harsh feel of salt water crashing onto the sandy shore.

Dune is much richer, more complex; it's a proper French perfume. It manages to feel sandy and sunny, breezy and beachy but without harsh synthetic edges. People fault Dune for it's strength and sillage. I can see why; the edt can ruin a perfectly nice day. But I was lucky enough to find the pure perfume. Dabbed rather sprayed on, it is completely different experience. The parfum sings with peony, aldehyde and woody notes lifted by lily, ylang-ylang and drenched in sandalwood, moss, vanilla and amber. You might not think of Dune as a good choice for January days but I'm in California after all and the radiant warmth close to the skin is quite lovely antidote for the cold, actually.


Jean-Louis Sieuzac composed Dune with top notes of bergamot, mandarin, palisander, aldehyde, peony and broom; heart notes of jasmine, rose, ylang-ylang, lily, wallflower and lichen; base notes of vanilla, patchouli, benzoin, sandalwood, amber, oakmoss, and musk.
It hasn't been discontinued but rather heavily reformulated.

I would only buy DUNE in older and pure perfume form.
 
The Vintage Perfume Vault, where the scent of yesterday's vogue lives.

photographs from smellyblog, google images, perfume shrine.

Saturday, January 22, 2011

Vintage Perfume Indiscret by Lucien Lelong


 I love the the exoticism, glamor, mystery and drama portrayed in this 1937 shot of Loretta Young wearing a Lucien Lelong gown, photographed by Horst.


Here is Lelong's La Dame En Noir look. The black velvet and satin was just right for chic women at the height of WWII in 1945 but the sensual body hugging lines brooked no concessions to elegance, regardless of war shortages and fabric rationing.


Lucien Lelong, shown above in 1932, is my vintage crush of the week. I've been rocking his vintage 'Parfum Indiscrete' for the past few days with no sign of tiring of it yet.





Along with the more famous designers of the 20th century including luminaries Chanel, Dior, Schiaparelli  and Givenchy, Lucien Lelong was a central character at the heart of Paris fashion throughout the influential 1920s - 1940s. Balmain, Dior, and Givenchy all apprenticed with him. Lelong's fashions were photographed by avant-gardes Horst, Beaton, Hoyningen Huene, Man Ray, and Lee Miller. Never a designer in the strict sense, Lelong employed talented designers to create his visions. Yet his fashion sense was unerring; Lucien Lelong designs always bore distinctive craftsmanship, quality and style.

Lelong was a pioneer because he created many wonderful accessories specifically developed to compliment and "go with" his designs. Lelong began to produce perfumes in a large commercial scale in 1924 employing 1200 workers. He also designed many of the bottles used to house his perfumes. Although he did not personally author his perfumes, his perfumer Jean Carles never let him down. From 1924 through the 1950 and even beyond, Lucien Lelong scents were artfully conceived, thoughtfully composed and considered to be some of the most desirable of their time.


There are so many interesting twists and turns to the life of this dashing public figure yet his core is mysterious. Although he was initially tried as a traitor as a result of secret meetings with the Nazis during WWII, he was ultimately credited with saving the lives of some 12,000 French fashion industry workers and their families... Forced to close his design house in 1948 for health reasons, Lelong continued to personally produce perfumes into the 1950s. He died from a heart attach in 1958 at 69 years of age.


Now that you have a primer on LL, let's get back to the good thing, the juice! Indiscret was first released as Parfum Indiscret in 1936. Over time it emerged from the many varied scents Lucien LeLong released throughout the years as the star of the line. But Indiscret confuses some because of it's variants (and reformulations).  The scent of vintage Indiscret cologne, edt and lotion I've tried, all ranging from 1950s to 1980s, is to varying degrees green, sweet and warm. Not too heavy, approachable yet sophisticated, this fruity floral with a kick of spice dries down to a nice powdery wood and resin finish. Quite compelling!

The note list follows: (from Perfume Intelligence)
"A crisp green parfum with top notes of mandarin, neroli, tiger orchid, bergamot, white peach blossom, galbanum and orange flower, heart notes of jasmine, cypress, basil, clove, violet, ylang-ylang, tuberose, rose geranium and iris on base notes of oak moss, vetiver, patchouli, Guaiac wood, white musk and amber." Re-released in 1997.


Lucien Lelong design 1947

The vintage perfume version of the scent, called "Perfume Indiscret" and circa 1940s, is what I'm sniffing. Mine comes in the cute gyroscope presentation bottle. Perhaps the top notes are somewhat dampened over time, but it smells so beautiful and modern that I rather think it's in prime condition. The vintage parfum appears to be a more restrained interpretation of 'fruity floral'. The composition makes up for less in the way of fruit with lusciously defined arpeggios of flowers, more voluminous spices, and amplified oakmoss, resins and wood. The perfume opens with perfectly balanced citrus notes of bergamot and mandarin orange against a green resinous galbanum. The strong rich heart opens with notes of tuberose (the camphorous type I love), orange flower (the rich type I love) and ylang-ylang (the smooth type I love). Jasmine, iris, rose, geranium and I swear there is a lovely carnation or clove, rose in support. The base smells of labdanum/incense, lavish oakmoss, a touch of civet, grounded in sandalwood, tobacco. When you smell this perfume you do not think of the greens or fruits. Instead it is rich and smooth, a complex perfume with most prominent beautiful tuberose and ylang-ylang notes, against orange blossom and carnation, all standing out over a resinous, smoky, spicy sandalwood base. Glorious and complex. Although not a proper floral leather like En Avion*, there is similarity between the two scents. Those who love this rare Caron vintage may find the vintage parfum/perfume version of Indiscret worth a try.


*En Avion was released by Caron in 1929. It features notes of orange tree blossom, neroli, jasmine, rose, clove, carnation, opoponax and precious woods.

The house of Lucien Lelong has an active online site where you can read more history of Lucien Lelong and buy modern interpretations of Indiscret and many of their other classic perfumes of yore.

The Vintage Perfume Vault, where the scent of yesterday's vogue lives.


images:
perfume ads hprints and various ebay sellers
fashion shots google images

Saturday, January 15, 2011

Halston Night Perfume

Image from yellsoftlydotcom
This is my favorite photograph of Elizabeth Taylor. It was taken by Richard Avedon in 1964 when Liz was in her prime. Perhaps this Liz could have worn Halston Night and owned it completely. But of course she no longer existed by the time Halston Night perfume was released in 1980. I don't even want to think about the 1980s Liz wearing Halston Night.

image: FashionsMostWanted

I don't want to think about the 1980 Halston designing it, either. This 1979 photo of Halston and Liz riding to a party shows why; not an enticing image, is it? In fact, my husband nearly derailed this review and indeed put it off for a week by pronouncing Halston Night an 'old lady perfume'. Despite that bucket of cold water, I'll have to defer to my own better judgment in this case. Halston Nights is bombastic, maybe even shocking, but it is certainly not made for an old lady!

 image: Fashion's Most Wanted

Above, Halston with a huge bottle of his eponymous perfume released in 1975. Legend has it that Halston fought to maintain control over every aspect of his original fragrance, which was complicated since Halston had sold the licensing rights to his name two years earlier in 1973. He bucked Max Factor, the controlling company he was paired with; they wanted to put the scent in a square shouldered Chanel style bottle and call it 'Halston Nights'. He insisted on using the now famous 'bean' bottle designed by his friend Elsa Peretti and called the scent simply Halston. Of course it went on to become a mega-hit now known as Halston Classic. According to some it is the number two selling fragrance of all time, right behind Chanel No 5. His second (technically, his third) women's fragrance was called 'Halston Night'.
 image: perfumenews.blogspot
image: perfumeintelligence

As popular as Halston Classic was and as aggressively as the name was being marketed, one wonders how it is that his HALSTON NIGHT perfume languished? What's the back story; was it released to appease the deal with Max Factor? Print ads indicate it was exclusive to Harrods, Selfridges and Harvey Nichols. Limiting its distribution to three luxury UK department stores would've made it difficult for the American audience to access, much less appreciate the scent.  This might explain it's lack of success and extreme rarity today. Halston was certainly not a neophyte having released several successful men's scents in the meantime but Halston Night faltered and never caught on. 
One view of the Halston Night Eau de Toilette Bottle.

The name certainly seems to fit the scent well but no one tells any stories about the creation of this perfume or its origins. The Halston Night bottles are a far cry from Max Factor's desired, straight laced Chanel mock-up. Below you see the cologne bottle from several interesting angles.



Um, are you thinking what I'm thinking? Photographs don't really tell the whole story as the feel of the bottle in the hand and the look in person is even more highly evocative than you'd imagine. The design is oddly hermaphroditic and fetishist but who designed it? Indeed Halston Night seems somewhat out of line with Halston's emerging 70s-80s brand image as America's proletariat designer. His clothing flew off ready-made racks in JCPenney's but was there a rebellious streak hidden behind the dark glasses and easy laissez-faire grin?

 image: boheme extreme

Who wore Halston Night; was it Liza, Liz or Bianca Jagger? Perhaps they all did. But if so, it seems not too many others joined them. If one thing about the perfume stands out now, it's the total lack of attention it enjoyed. Was Halston giving us the finger and no one even noticed?

To comprehend the mystery of Halston Night perfume I had to go back in time to find the virile Halston, that man who was filled with purpose and in charge of his own destiny, the man who would've thought to create this monolithic beast of a perfume and put it on a woman. Don't get me wrong. I like, maybe even love Halston Night but unraveling the how and why of this scent takes time. And moving back in time we see how our little boy lost, Roy Frowick Halston, got his start in fashion and fragrance.

 image from Halston: An American Original

Like so many other famous designers Halston started life as a hat maker. Above, we see the young and pretty milliner Halston styling an actress at Bergdorf Goodman Department Store in New York circa 1965. Today there is no equivalent entry point for young designers; instead of doing hats, I guess they do reality TV...

But by the early 1970s Halston had gone from hats to designing gowns and then sportswear, scarves, glasses, and perfume carving for himself a niche among the rich and famous of New York's Jet Set society along the way.

 image: anglomainia-mag.com

Above, designer Halston parties with Bianca Jagger, Jack Haley Jr, Liza, Michael and others at Studio 54 in 1975. Along with entree into this privileged crowd came drugs, sex and rock-and-roll-- and instability. Plagued by reckless lifestyle choices, poor health and bad luck followed. Halston began to age rapidly.

image from HALSTON, 2001(Courtesy of Phaidon Press)

Above, Halston with David Geffen, Mark Gero, Yves Saint Laurent, Steve Rubell, Nan Kempner and Fernando Sanchez at Studio 54 in 1978. And below we see an increasingly fragile Halston with a burgeoning Liz at her birthday bash in 1988.

image: guardian.co.uk
Of all his muses, Halston was actually closest to Liza Minelli. Perhaps he created Halston Nights for her:


Liz, looking waif like yet ravishing in a Little Red Riding Hood inspired Halston number in a polaroid shot taken by Andy Warhol in 1977. Equal parts diva and gamine with a maniacal, nearly male energy; I can almost smell Halston Nights wafting off of her now...
Halston Night is classified as a sweet floral by Nigel Groom. The big generic perfume oil houses that offer "Halston Night Type" perfume oil blends describe it as a spicy, elegant and classy Woody Chypre. According to those sources, Halston Night has top notes of bergamot and lemon; middle notes of patchouli, rose, jasmine, and sweet carnation; base note of amber, oakmoss, and moss.

 image: Metamorphosis of Narcissus 1937 Salvador Dali 

Halston Night features a famously hefty dose of narcissus oil as well. HN wears like a typical 1980s chypre, heavy on the amber and moss, without much in the way of oakmoss. It reminds me of Krystal and Cher's Uninhibited; its strength is intense and the feel is definitely evening and nearly psychedelic. When I smell Halston Nights the effect is initially euphoric. There is a something uplifting, almost bubbly in the mix of bergamot, lemon, narcissus and sweet honeyed carnation. The patchouli is hushed, merely enriching, as are the rose and jasmine, humming along filling everything else out. The moss gives Halston Nights a nice sultry green counterpoint lending a dark feel while staying well in the background of the amber. Halston Night was made in edt, parfum and finally cologne versions.

Halston Scentography from FashionModelDirectory.com

1974 Halston (W)
1974 Halston for men
1975 Halston Classic (W)
1976 Halston Z-14 (M)
1976 Halston I-12 (M)
1980 Halston Night (W)
1983 Halston 101 (M)
1987 Halston Limited (M)
1988 Halston Couture (W)
1992 Nautica (M)
1993 Catalyst (W)
1994 Catalyst (M)
1995 Profumo di Montecatini (W)
1998 Z (for men)
1998 Sheer (W)
2000 That's Amore (W)
2000 That's Amore (M)
2001 Unbound (M)
2010 Halston Amber (W)
2010 Halston Amber (M)

image: perfumenews.blogspot
The Vintage Perfume Vault, where the scent of yesterday's vogue lives.